B2B Content Engine: How to Publish 50+ Pieces a Week with AI
Consistency builds authority. But consistency is expensive. Here is how we use AI to turn one video into a week's worth of content.
The biggest lie in B2B marketing is "Quality over Quantity." The truth is: Quantity *creates* Quality through feedback loops.
But hiring 5 writers and 3 video editors is out of budget for most SMEs. So how do you compete with the big guys? You build a Content Waterfall.
The Waterfall Method
The idea is simple: You create ONE high-effort asset (The Source), and AI splits it into dozens of smaller assets (The Streams).
The Lionize Workflow
1. The Source: Video Podcast
Record a 30-min conversation with a founder or expert. High value, deep insights.
2. The Split (AI Processing)
Upload transcript to Claude/GPT-4.
• Extract 5 "contrarian" LinkedIn posts.
• Write a 1,000-word SEO blog post.
• Draft a newsletter with key takeaways.
3. The Vertical Clips
AI tools (like OpusClip) auto-detect viral hooks and crop the video into 3-5 vertical Shorts/Reels.
Why This Works
- OmnipresenceYour customer sees you on LinkedIn in the morning, reads your newsletter at lunch, and watches your Reel at night.
- ConsistencyYou never run out of ideas because you aren't "writing from scratch." You are documenting.
- SEO AuthorityThe long-form blog captures search traffic, while social posts drive immediate awareness.
Human in the Loop
Crucial warning: Do not copy-paste raw AI output.
AI is the "First Draft Engine." A human must review the LinkedIn posts for tone, format the blog for readability, and approve the video captions.
Build Your Engine
We design end-to-end content systems that let your team focus on strategy while AI handles the production.